About Build Me Different

Good personal training works. But it's expensive, it's hard to book, and the advice stops the moment your session ends. Most people who'd benefit from a coach never get one — the cost and the friction get in the way.

Build Me Different exists to close that gap. We use AI to give anyone in the UK a genuinely personalised fitness coach — one that builds your training, nutrition, cardio and recovery plan in about a minute, then adapts it as your data changes. No appointments. No waiting list. No £150-a-month invoice.

How we're different

There's no human coach behind the curtain, and that's the point. Because it's AI, your coach is available at 6am or midnight, answers instantly, and holds your whole picture — sleep, training, food, weight trend — together at once. It doesn't forget what you told it last week, and it never double-books you.

Our promise

Your data is yours. It's used only to personalise your plan, handled in line with UK GDPR, and never sold. You can cancel in one click, and every new member starts with a 30-day free trial. Build Me Different provides general fitness guidance and isn't a substitute for medical advice — if you have a health condition, check with your doctor before starting.

Build Me Different is a trading name of Lee Hunt, based in the UK. Questions? Email hello@buildmedifferent.co.uk.